Barbershop Beats

As the beat of Drake's "9" reverberates through the air, the rhythmic snips of Ivan Rios' shears take center stage in this high-energy portrayal of Backroom Barbershop. The video captures the camaraderie and cool vibes that flow as naturally as the hair falls. Each snip, shave, and laughter shared between the barber and patrons represent more than just a haircut – it’s a shared experience, a culture, a vibe that’s uniquely Backroom. Amidst the rhythm of clippers, the laughter shared, and the sheer artistry in every stroke of the blade, the essence of Backroom Barbershop comes alive, all to the beat of Drake’s classic tune.

The objective was to capture the ambiance and camaraderie of Backroom Barbershop in a more upbeat and contemporary light. The song choice, "9" by Drake, set a rhythmic and modern tone that directed the style of filming. Pre-production involved syncing with the beat, understanding the rhythm of the barbershop, and setting the scene for an engaging narrative. The filming was a blend of choreographed shots and spontaneous moments, capturing the genuine interactions and skilled craftsmanship of Ivan Rios. In post-production, syncing the visuals to the beat, careful selection of scenes, and rhythmic editing crafted a narrative that’s as stylish and vibrant as the hairstyles it showcases.